Wise Observer

Reeling from jet lag, I took a quick moment to compose myself before addressing the sales convention in Cleveland.

I felt the typical jitters you get before meeting a large, boisterous crowd. Usually, I’m able to channel this excess energy and electricity into performance dynamics; bigger gestures, more vocal impressions, and a wider span of eye contact.

But I caught myself being caught up in myself!

Hey, I thought, this isn’t about ME at all; it’s about THEM.

I hope it’s a great experience for them; after all, most have traveled a long way for this and it’s one of the high points of their selling season. When do they get a chance to see all of their associates, at once?

They don’t. This is it!

For just a second, I was truly humbled about my task. I needed to meet all of the energy in that room, and actually exceed it. I had to galvanize their spirit, but something had to buttress me, so I could do it.

Silently, I said a quick prayer, asking for the ability to meet this challenge.

In a second, my nerves calmed, and I felt serene.

The speech went very well, and I learned two lessons:

(1) Do it for them; and

(2) Don’t do it alone!

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

Recently I was asked if I had any inspiration for the online article writer and indeed I have. As an article writer myself I can say that it is not as easy as it looks, in fact it is quite hard. One comment, which I think relevant to this topic and that is; it is amazing how lucky you get when you are working hard.

Sure it is an every day cliché yet it has an important theme in article writing and let me tell you why. You see currently there are novelists who can pump out a novel in thirty days, that is to say 50,000 to 60,000 words or more. Yet currently I am at 285,000 words average each month and that comes out to be just about 570 separate online articles. If you want to become a better writer, well write a lot and that means a lot of words you see?

With regard to the over all inspirational approach to writing lots of works, I would like to hereby plug the following people who happened to write some words of their own. These inspirational figures are Calvin Coolidge, Winston Churchill and Vince Lombardi as they talked about Perseverance, pressing on and never giving up as the attributes to success, glory and winning. And my best advice to online article writers is to stop stressing on perfection and start worrying about the importance of what you are saying.

You see, If you worry too much about how you are saying, what you are saying, then you are bound to forget why you are saying it, who you are saying it too and then you will surely forget why it needs to be said and thus have lost the entire goal, mission and purpose. And then you end up starting over or crinkling the paper so to speak and in the end that serves no one.

If one lacks the will to start writing, which is about the easiest thing to do, then it is definitely going to be difficult to convince them that they can. That is to say if they believe they can’t, well then they are right and it would be difficult for anyone to move them from self-pity and doubt to writing. The first step is to pick up the pen and write something. Anything. And as much as possible, so think on this.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

If you’re targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools.

A quick look at the statistics should convince you:

–Many of these magazines have high circulations.

–Many readers are Frequent Flyers, among the most educated and affluent consumers

–60 percent are men; 40 percent women

–74 percent are in the 25-54 age bracket

–86 percent are college-educated

–56 percent hold management positions

–57 percent have incomes of more than $75,000 a year

Here’s what I learned recently about while updating contact information for the in-flight magazines:

–Contact information for most of the 22 magazines in my database had changed in the last two years.

–In general, circulation at most in-flight magazines has dropped from 2002 to 2004.

–Several of the magazines have changed editors.

–One magazine has been renamed and reformatted.

–The editors’ biggest pet peeve is that too many PR people pitch without knowing anything about the publication. Tom Chapman, editor of “Spirit of Aloha” magazine published by Aloha Air, says he’s overwhelmed with PR requests and materials, “99 percent of which is misdirected and I can’t possibly use.”

–I found six magazines, most of which serve airlines in the United Kingdom and Europe, and I’ve added them to my database. Several of them aren’t even in the major media resource directories.

–Editors are still hungry for business news, food trends, interesting events, tourist attractions and celebrities in cities the airlines serve. So make sure your special event is listed in the events calendar if it’s in a city served by one of these airlines.

–Many editors are still inundated with boring travelogues along the lines of “how I spent my summer vacation.” Don’t even bother sending this stuff.

If you can pitch an idea that’s a perfect fit with a magazine’s content, an in-flight magazine can result in thousands of dollars in free publicity.

Joan Stewart, The Publicity Hound, has written “Special Report #29: Fly High with Publicity in In-flight Magazines,” which includes complete contact information for 30 in-flight magazines. Learn more about it at http://www.PublicityHound.com where you can also sign up for the free ezine “The Publicity Hound’s Tips of the Week,” packed with tips on how to generate free publicity.

Not too long ago, I walked into a room where some of the country’s top oncologists were preparing to launch a new cancer-fighting drug. The occasion was the group’s rehearsal before a big presentation to the Federal Drug Administration. Given that these men and women are some of the best and brightest in their field, I thought the rehearsal would be a breeze. So, I sat down, pen poised to make a few notes so I could help them fine-tune their presentations and be ready for the onslaught of media that was sure to follow.

What a letdown. Five articulate, highly educated, well-dressed presenters, armed with shiny animated slideshows, droned on and on and on and on. It didn’t matter what they were saying because the audience wouldn’t really hear any of it anyway. Around me, eyes closed, and others pretended to take notes while playing solitaire on their laptops. I wondered how in the world I could help these presenters. I also thought about tripling my consultation fee on the spot.

All presenters believe their words are important, and they are. But if you don’t give an audience a good reason to listen, they will quickly tune you out. In an age where sound bite is king, cutting through the clutter is more important now than ever.

Consider the following 7 points before stepping into the limelight:

The Take-Home

No matter how many years and dollars you’ve spent on research and development, no matter the technical complexity of your subject matter, when speaking to a group your entire presentation must boil down to one key point. If you had to sum up your talk in 10 seconds, what would you want your audience to know?

Ask Yourself the Right Questions
What you think a listener needs to know is not always what that listener wants to know. Put yourself in your listener’s seat and ask the following questions: So what? Who cares? What does this mean to the listener, reader or viewer and me? Until you frame your messages from your audience’s perspective, they won’t care. If they don’t care, you’ll never receive their full attention.

Talk in nuggets

Powerful communicators who can hold attention have something in common with each other. They’ve learned that speaking is for the ear, not for the eye. Instead of preparing a presentation as a research paper jammed with minutiae, condense complicated information into bite-sized nuggets and present only the information needed to move an audience toward the desired outcome.

Present, Don’t Read

Is your presentation written like a term paper? Is it written in sentences? Do you allow room for pauses so the listener can participate? People don’t converse in long-winded sentences. We speak in short phrases. So write in phrases or bullet points. You will then find yourself talking more and reading less. Also, take time to pause between key thoughts so your listeners can digest what you’re saying.

Paint the Picture

Explaining the features of your product may be important, but explanation without example has no meaning. People can’t remember all of the facts, but they do remember impressions. By comparing and contrasting, providing analogies and visual images, your presentation will come to life.

Slideshow or Presentation?

No one comes to a presentation to see a slideshow. They come to hear a knowledgeable person share ideas and talk. Visuals should reinforce what you’re saying, not serve as your script. Instead of preparing the slides first, prepare your remarks then create appropriate supporting visuals. Let your words drive the visuals instead of the other way around.

Nix the Jargon

Just because your audience is packed with colleagues or you’re providing information for an industry trade publication doesn’t mean you should talk jargon. Get rid of the buzzwords and throw away phrases. Rather, look for opportunities to put your words in context by humanizing your material and telling stories or anecdotes.

As I worked with the oncologist presenters and brought many of these points to their attention, they worried that simplifying the information would harm their credibility. Quite the opposite. By making an effort to connect with their audience rather than throw too much information at them, they created a focused, central theme with real-life examples that excited and inspired listeners. And in the end, the cancer drug they believed in made it to market and received a lot of good press!

Act like a spong, and grasp all the knowledge you can from Karen Friedman, a leading communications coach in today’s business world. With her experience as an award winning television news anchor and reporter, Karen has helped thousands of spokespeople around the globe make the most out of every interview, appearance and presentation. She has authored 5 communication survival guides which can be found at www.karenfriedman.com along with several popular audio programs. And don’t forget to sign up for a FREE newsletter and receive a FREE BONUS TIP SHEET.

There’s no doubt that writing articles can help in building your online profile, backlinks and traffic. It seems to me though as an Article Directory site owner that many authors are being very short sighted when it comes to the resource box at the foot of the article, and for a couple of reasons.

Every day I see Resource Boxes with something like the following:-

Fred Bloggs is a top internet marketer and can show you how to make a fortune with his methods. Visit his web site at (embedded site url)Make Your Million Here.

Now what’s wrong with this you might ask. Well, it may well get into Article Directories, but as authors you are ignoring a very valuable second opportunity for publication - and one that is exponential. That second source is the publication market. I would suggest to you that an article with a resource box like that is going to have little chance of being picked up for further publication. Secondly, if it was, it has an embedded url link which will not appear in an ezine or web page anyway. Remember, the deal for publishers is to publish the article intact and that doesn’t mean adding the html code to keep the link working.

A far better way of doing your resource box is along these lines:-

Fred Bloggs is a proud contributing author and writes articles on several subjects including internet marketing. You can see more of Fred’s articles on his web site at An Innocuous Titled Site located at http://www.somesite.com.

This doesn’t try and “sell” anything, it is leading people to a link. The http full address in addition to the embedded link, keeps the url intact in the event of publication elsewhere.

These are certainly my thoughts having reviewed well over 1,000 articles now, but I would love to hear other suggestions to how best to word a resource box.

Ric Raftis is a keen author who runs two article directories and reviews many articles each day. You can see more of his articles at Best Content Articles at http://www.best-content-articles.com

Become an eBooker! *

Authoring a book, specifically an eBook (electronic book), is easy, affordable and profitable. Share your expertise and experience with an international on-line community of learners.

Fulfill that dream of yours to write a book and become a published author. Take that workshop you’ve written and presented, take that unit of study you’ve produced, take that wish that there had been a book about something when you needed it most and convert that need into an eBook for others to use and enjoy, take that interest or hobby and convert your personal experience and professional expertise into an instructional eBook for other to enjoy, share your love of a topic with others to encourage them to share your joy or support them in their quest for further skill development, use your experiences to get someone else ‘turned on’ to what you have been enjoying for years, provide the attitudes, skills, and knowledge for others that will help them do a better job,… Yes, you can accomplish all of this and so much more with eBooks.

The technology of eBook production has become so remarkably easy, affordable and yes, even profitable, that you do not need to be a computer expert to become an accomplished and published author.

Whatever your status: student or teacher; worker or administrator; amateur or professional; experienced or inexperienced; veteran or newcomer; rising star or established guru; famous or infamous;… you have something to offer to others who have not had the same experiences or accomplished the things you have done.

We at Teacher eBooks and eBooks by Students have broken the eBook authoring process into 10 steps. A brief outline of those steps is the focus of this article. The article is designed to inform you of the steps, assure you that anyone may accomplish the task, provide you with an outline of the process and point you in the direction of further information to make the process both an exhilarating personal adventure and a professional development activity of the highest order.

WRITING is a POWERFUL TOOL. It is the DOING part of THINKING.

The first step in the process is to have an IDEA for a book. There are few of us who haven’t said to ourselves at one time or another, “Some day I’d like to write a book about …” or “I wish someone would have provided me with information about ____ when I was first starting out.” or “Now that I’ve reached this point in my career (hobby, role, interest,…) I’d like to share my experiences with others.” Whatever you choose as a topic for your first eBook in particular, choose something about which you already are a self-proclaimed ‘expert’!

The second step in the process is to spend some time in REFLECTION. This is a step that goes hand in hand with the first step. You’ve already thought about such things as why you would want to write an eBook, what benefits writing an eBook would give to you, the author, and your readers, who would benefit most from your sharing of your experience and expertise, when would be a good time to begin the process, where you might find an audience for your eBook and how you would get your eBook to those people who would most benefit from it. At this step, share your idea of authoring an eBook and the chosen topic with as many people as possible to get their feedback. Be a risk-taker! In essence, at this stage you are working towards the third step.

The COMMITMENT step is the first really important one, the step that separates the dreamers from the doers; the step that embraces change for personal and professional gain; the step that says you are willing to acquire the attitudes; skills, and knowledge to become not only a published author but a successful one as well; the step that moves you into an adventure that will assure you that you will never be the same person again. This is the most exciting step along the way!

The fourth step is called the BIG PICTURE step since it is here that you call upon both your realistic and your fanciful self to envision the final product. Imagine your eBook cover published on a web site, your eBook being read by others, your professional and personal pride in your accomplishment, your exhilaration at earning money as an author (if you choose to sell your eBook),… your “dream come true”! At this step you must also make decisions involving such big picture ideas as: the scope of your eBook, the number of eBooks in the series if more than one eBook is required, the topic or topics to be covered, the background information you already possess or need to acquire, the people who can act as mentors,…

After the big picture ideas have been dealt with, the fifth step is the choice of how the eBook information is to be CHUNKED. By chunking we mean breaking the general topic into manageable and palatable parts for the learner who acquires your eBook. This depends entirely upon the content of your eBook and the method(s) you see as best to present the material based on your knowledge of the topic. This can range from the simplest format of chapters to question and answer format to case studies to worksheets to theory and practice applications to problems and solutions to how to books to journals of discovery to …

Step six is the step we all associate with authoring an eBookthe WRITING! In reality, this step is merely one of the 10! It is often the most enjoyable because you are writing about a topic for which you have a passion as well as skills, attitudes, and knowledge you wish to share with others. Your personal and professional experiences will make this step a most enjoyable one. Write in an informal manner with impassioned emotion. Write like you mean it! This type of writing is as far from a thesis as you can geta beauty of eBooking! Although this step may be the most enjoyable, it does require a myriad of decisions by you, the author. You must consider such things as font size and style, spacing on the pages, header and footer considerations, word processing software to use, the length of the eBook, links to the Internet you are going to use, material you must gather together, compiling method for publishing,… plus many others. This is a lengthy, but manageable, list when you are prepared for it.

The EDITING step, the seventh, is by far the most time consuming as any of you who have written before will attest. When your work is to be published you want it to be as perfect as possible in so many ways not just spelling and grammar. Such things as visual appeal and use of white space on the page, style of titles, table of contents, use of black line masters, resources and sources of information, ease of use,… are also considerations. Make sure you have plenty of friends to help you with this step, likely the most time consuming step in the entire process.

PUBLISHING or COMPILING your eBook is step eight which is the step required to turn your book into an eBook! The quality of your eBook when it is presented to your audience in its final form depends on the quality of your editing in step seven and the enhancements done in this stage. Whether you choose to have your eBook compiled in HTML (Hypertext Markup Language”.exe”) or PDF (Portable Document Format”.pdf”) or any of the other ways you can have it done to accommodate different reading devices so your eBook can be read and/or downloaded, you will have the choice of doing a little, none or as much work as you wish at this stage. Your decision will depend on the amount of personal time you wish to invest and the amount of money you wish to pay for the services needed. This cost is minimal regardless of the choice you make. Cost is not a deterrent to getting your eBook compiled.

Like in the previous step, MARKETING your eBook can be done with as much personal effort as you wish. It is important in step nine that you get your eBook to market! Web sites and professional agents or marketers are available to do this job. The costs vary depending on the choice you make and there are many choices available to you. Again, cost is not a deterring factor here. For your own sake and the sake of your eBook, you should get involved in the marketing of your eBook to some extent at least. After all, you have the most important investment of all in your eBookyour emotional involvement and you know the ‘niche’ market best for whom you wrote the eBook in the first place. In addition, you stand to gain personally and financially by increasing exposure of the eBook.

The absolute best step in the process which coincidentally is the “10″ step, is CELEBRATING! You deserve a celebration for the final step in this literary adventure. You need to thank those dozens of others who contributed in ways big and small to your success. You should rejoice in the euphoria of accomplishing a dream! You should celebrate the fact that many people go through their entire lives without ever accomplishing what you had dreamed of accomplishingbecoming a published author!

Share your success with others and encourage them to do the same thing. Become a mentor to your friends and acquaintances. Share the joy. Leave your mark!

Dare it be mentionedthere just may be one more eBook in you! Let the adventure begin ANEW!

* Become an eBooker! An eBooker is anyone who embraces eBooks as an important communication device in the present and for the future; who reads and uses eBooks; who authors eBooks; who buys and sells eBooks; who promotes the use of eBooks. Be a proud eBooker!

© 2003 AwakenTheAuthorWithin.com

Paul Jackson is a retired Elementary School Principal who has discovered the joy or writing. He has written several eBooks, instructs others how to author eBooks, ePublishes (compiles) eBooks in PDF and assists authors in designing workshops based on their eBooks. He is a true eBooker!

You see it all the time; someone, somewhere, is offering something free of charge, you might wonder why! You could wonder for a very long time, because there’s no one, single reason people give quality items free of charge, in fact there are several. More often than not it’s to create confidence, generate credibility, and increase trust between the seller and the often wary buyer!

The Internet is one of the scariest places to be, especially when seeing a product you’d like to buy, from someone you don’t know and may never have heard of until today, and you probably won’t ever get to communicate with the seller in person. Difficult choice? Decide to buy, give your credit card number, take a risk?

By giving something useful free of charge you can establish a relationship of trust between you and your prospective buyer. And if you are prepared to do this, go the extra mile, while rival companies focus always on Money First, Money Last, And Nothing In Between, you’ll win a customer, not just for a day, but possibly for life!

Let’s consider a whole host of reasons why offering free information can increase your business success.

- To Raise Funds For A Special Cause

- To Make It Easy For People To Enjoy Some Particular Experience

- To Overcome Resistance To Buying Online

- To Sell a Particular Product For Which The Same or a Similar Product is Available from Lots of Different Sources

- To Gather Names For Your Database

To Explain How to Use Your Product and Therefore Reduce Complaints, Queries and Requests for Refund

- Simply To Sell

- More Reasons to Give a Chapter, Introduction or Text Sample FREE

- To Use The Same Advert To Sell Dozens of Different Products

- To Solicit Testimonials

- To Help Others Sell Your Product

Let us consider just a few of those ideas.

To Make It Easy For People To Enjoy Some Particular Experience

In this case the book normally travels free or for a token sum to cover costs. A few examples will illustrate the purpose:

• You remember Heartbeat (if you’re not in the UK, you’re missing a great TV series) where Claude Greengrass plagiarized a guide to walks over the Yorkshire Moors so guests on his rambling holidays could find their own way around, saving time and energy for him? Well that’s an example, albeit a bad one in Claude’s case, of publishing a book to help promote some other, usually profit-making purpose.

• In the 1930s to 1950s, major UK firms provided all manner of information products to help
customers enjoy their product and to hopefully buy from them in preference to rival companies. Oxo gave the famous tin container, Homepride flour gave the cute caricature set of flour men designed as flour sifters, salt and pepper cellars, and other kitchen paraphernalia. Many more firms gave books and other info products, including Stork and Bero whose recipe books are now collectors’ items, and many car makers whose motoring guides and atlases are also worth many pounds each. The idea was brilliant yet even so fell largely out of fashion and today it’s quite rare to find such valuable freebies to help customers benefit from their purchase and to poach custom from rival companies. Shame, and an idea well worth resurrecting!

To Overcome Resistance To Buying Online

It’s a fact, in many countries people are still reluctant to place credit card orders on the Internet, despite the high security generally involved. So companies have to work harder to win sales over their bricks and mortar high street counterparts and one way to do this is to attract visitors to your web site to download something special - for free - and ultimately to sell prospects on the benefits of ordering online, particularly from you!

The main benefit of offering free info products from your web site is to establish a relationship with individuals, and ultimately turn them into buyers. People are reluctant to order from faceless companies, people they may never get to see, and aren’t even sure they exist.

Once they’ve emailed you a few times, received a regular ezine from you, once they know you exist and realize you have their best interests at heart, then they’ll start buying from you in preference to high street suppliers.

To Sell a Particular Product For Which The Same or a Similar Product is Available from Lots of Different Sources

Obvious, really, because all you are doing is aiming for a bigger share of the market, something supermarkets achieve with their offers of loyalty points, and breakfast cereal manufacturers do with plastic toys, while McDonald’s and other fast food outlets choose figures in sets to win business and encourage repeat buying. Examples of how specific information products can increase sales of specific products and services:

• Dealer in cherished number plates - Strange and Even Stranger License Plates

• Dealer in second-hand cars - 101 Ways to Keep Your Car From Being Stolen

• Publisher of property auctions newsletter - Directory of Property Auctions in the United
Kingdom (or any other country)

• Greengrocer - 101 Wartime Recipes Using Potatoes, Carrots and Other Inexpensive
Supplies

• Carpet cleaning specialist - A Guide to Stain Removal

• Hairdressing salon - Bitter Sweet Solutions (Homemade Hair Treatments Using
Vinegar and Honey).

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If you’ve enjoyed this article, request a free copy of the much longer report ‘How to Give Your Book Away Free and Profit From It For Life’ by emailing Avril Harper at avril@publishingcircles.com

More of Avril Harper’s articles can be found at www.articlefactory.com

About the Author

Avril Harper is a UK writer specialising in business opportunities, many with resell rights. Read more articles at: www.articlefactory.com

http://www.doi.org/

The Internet is too rich. Even powerful and sophisticated search engines, such as Google, return a lot of trash, dead ends, and Error 404’s in response to the most well-defined query, Boolean operators and all. Directories created by human editors - such as Yahoo! or the Open Directory Project - are often overwhelmed by the amount of material out there. Like the legendary blob, the Internet is clearly out of classificatory control. Some web sites - like Suite101 - have introduced the old and tried Dewey subject classification system successfully used in non-virtual libraries for more than a century. Books - both print and electronic - (actually, their publishers) get assigned an ISBN (International Standard Book Number) by national agencies. Periodical publications (magazines, newsletters, bulletins) sport an ISSN (International Serial Standard Number). National libraries dole out CIP’s (Cataloguing in Publication numbers), which help lesser outfits to catalogue the book upon arrival. But the emergence of new book formats, independent publishing, and self publishing has strained this already creaking system to its limits. In short: the whole thing is fast developing into an awful mess.

Resolution is one solution.

Resolution is the linking of identifiers to content. An identifier can be a word, or a phrase. RealNames implemented this approach and its proprietary software is now incorporated in most browsers. The user types a word, brand name, phrase, or code, and gets re-directed to a web site with the appropriate content. The only snag: RealNames identifiers are for sale. Thus, its identifiers are not guaranteed to lead to the best, only, or relevant resource. Similar systems are available in many languages. Nexet, for example, provides such a resolution service in Hebrew.

The Association of American Publishers (APA) has an Enabling Technologies Committee. Fittingly, at the Frankfurt Book Fair of 1997, it announced the DOI (Digital Object Identifier) initiative. An International DOI Foundation (IDF) was set up and invited all publishers - American and non-American alike - to apply for a unique DOI prefix. DOI is actually a private case of a larger system of “handles” developed by the CNRI (Corporation for National Research Initiatives). Their “Handle Resolver” is a browser plug-in software, which re-directs their handles to URL’s or other pieces of data, or content. Without the Resolver, typing in the handle simply directs the user to a few proxy servers, which “understand” the handle protocols.

The interesting (and new) feature of the system is its ability to resolve to MULTIPLE locations (URL’s, or data, or content). The same identifier can resolve to a Universe of inter-related information (effectively, to a mini-library). The content thus resolved need not be limited to text. Multiple resolution works with audio, images, and even video.

The IDF’s press release is worth some extensive quoting:

“Imagine you’re the manager of an Internet company reading a story online in the “Wall Street Journal” written by Stacey E. Bressler, a co-author of Communities of Commerce, and at the end of the story there is a link to purchase options for the book.
Now imagine you are an online retailer, a syndicator or a reporter for an online news service and you are reading a review in “Publishers Weekly” about Communities of Commerce and you run across a link to related resources.
And imagine you are in Buenos Aires, and in an online publication you encounter a link to “D-Lib Magazine”, an electronic journal produced in Washington, D.C. which offers you locale-specific choices for downloading an article.
The above examples demonstrate how multiple resolution can present you with a list of links from within an electronic document or page. The links beneath the labels - URLs and email addresses - would all be stored in the DOI System, and multiple resolution means any or all of those links can be displayed for you to select from in one menu. Any combination of links to related resources can be included in these menus.
Capable of providing much richer experiences then single resolution to a URL, Multiple Resolution operates on the premise that content, not its location, is identified. In other words, where content and related resources reside is secondary information. Multiple Resolution enables content owners and distributors to identify their intellectual property with bound collections of related resources at a hyperlink’s point of departure, instead of requiring a user to leave the page to go to a new location for further information.
A content owner controls and manages all the related resources in each of these menus and can determine which information is accessible to each business partner within the supply chain. When an administrator changes any facet of this information, the change is simultaneous on all internal networks and the Internet. A DOI is a permanent identifier, analogous to a telephone number for life, so tomorrow and years from now a user can locate the product and related resources wherever they may have been moved or archived to.”

The IDF provides a limited, text-only, online demonstration. When sweeping with the cursor over a linked item, a pop-down menu of options is presented. These options are pre-defined and customized by the content creators and owners. In the first example above (book purchase options) the DOI resolves to retail outlets (categorized by book formats), information about the title and the author, digital rights management information (permissions), and more. The DOI server generates this information in “real time”, “on the fly”. But it is the author, or (more often) the publisher that choose the information, its modes of presentation, selections, and marketing and sales data. The ingenuity is in the fact that the DOI server’s files and records can be updated, replaced, or deleted. It does not affect the resolution path - only the content resolved to.

Which brings us to e-publishing.

Second part of Embarrassment of Riches - here:

http://samvak.tripod.com/busiweb17.html

About the Author

Sam Vaknin is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He is a columnist for Central Europe Review, United Press International (UPI) and eBookWeb and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com.

Visit Sam’s Web site at http://samvak.tripod.com